Starting your Business

Starting a Lash & Brow Business in Alberta: What You Need to Know to Succeed

Launching a lash extensions, lash lift, and brow tinting business in Alberta is an exciting opportunity for beauty professionals who want to transform their passion into a profitable, fulfilling career. With the growing demand for eye-enhancing services, there's never been a better time to step into the lash and brow industry—but success starts with preparation, professionalism, and purpose.

Here’s a detailed guide to help you get started on the right track:

1. Professional Education & Certification

Before offering lash or brow services, completing proper training is non-negotiable. Alberta does not currently regulate lash extensions or brow tinting under a provincial licensing body, but that doesn’t mean just anyone can—or should—offer them.

To protect clients and build trust, you must:

Complete a certified training course in classic and/or volume lash extensions, lash lifting, and brow tinting. Look for programs that offer in-depth theory, hands-on practice, and a strong focus on eye health and safety.

Choose a trainer or academy that offers post-training support, business mentoring, and clear, high-quality manuals.

If you plan to train others in the future, consider taking an accredited educator's course down the line.

2. Legal Requirements in Alberta

Although lash and brow services are not regulated by a provincial cosmetology board, you still need to ensure your business is legally compliant:

Register your business name with Alberta’s Corporate Registry.

Apply for a business license through your municipal office (each city/town has its own licensing requirements).

Obtain liability insurance, including professional liability and commercial general liability, to protect yourself and your clients.

If working from home, check zoning bylaws and acquire a home-based business permit if needed.

3. Craft a Clear, Strategic Business Plan

A solid business plan is the foundation for growth. Your plan should include:

Your services and pricing structure

A breakdown of your startup costs and ongoing expenses

Target audience (e.g., women aged 25–55, working professionals, bridal clients)

A strong branding and marketing strategy (including your logo, brand colors, and tone of voice)

Short and long-term business goals (e.g., open a studio, hire staff, offer trainings)

4. Invest in High-Quality Supplies & Sanitation

Clients can tell the difference between bargain supplies and professional-grade products. Invest in:

Reputable lash brands that offer low-fume, medical-grade adhesives, cruelty-free lashes, and safe tools

Professional-grade brow tints, lash lift lotions, and tint developers

Sanitization supplies that meet Alberta Health Services guidelines

Comfortable and ergonomic tools like lash beds, lighting, stools, and storage solutions

Remember: hygiene is everything in the lash industry. A single mistake can cost you your reputation—or worse, harm a client.

5. Marketing, Branding & Online Presence

First impressions matter. Build a strong, recognizable brand that speaks to your ideal client.

Create a professional Instagram and website that showcase your work, pricing, testimonials, and booking links.

Use Google My Business to appear in local searches.

Develop a content strategy that includes before-and-afters, Reels, client reviews, and lash aftercare tips.

Offer referral programs, loyalty incentives, and seasonal promotions to encourage word-of-mouth growth.

6. Continue Learning & Stay Ahead of Trends

The lash and brow industry evolves fast. Commit to continuous growth by:

Taking advanced courses in mega volume, hybrid sets, brow lamination, or business coaching

Attending conferences, masterclasses, and trade shows (many now offer virtual options)

Staying current on health and safety updates, client allergies, and lash retention innovations

Joining Alberta-based beauty groups or networks to stay connected with local professionals

7. Client Care & Professionalism

Your service experience is just as important as the end result. Prioritize:

Excellent communication and honest consultations

Customized services tailored to each client’s eye shape, lash health, and desired look

Thorough aftercare education to improve retention and reduce risk

Respect for boundaries, punctuality, and clear policies (cancellation, refunds, etc.)

Final Thoughts

Starting a lash business in Alberta is more than just learning to apply lashes—it's about creating a safe, trusted, and transformative experience for your clients. With proper training, strategic planning, and consistent professionalism, you can build a long-lasting career in the beauty industry that you truly love.

If you're ready to begin your journey, I offer online and in person lash lift and tint, brow tint, and lash extensions certification courses right here in Alberta—with business mentorship built in. Let’s turn your passion into your profession.